Todd Holmdahl talks Xbox 360 failure rates, says people love the box

[GS News]

Originally Posted by qj.net

[Only registered users can see links. ][Only registered users can see links. ] is [Only registered users can see links. ] on Xbox 360 failure rates. Just recently, [Only registered users can see links. ] sat down with Microsoft s corporate vice president of Gaming and Xbox Products Group [Only registered users can see links. ], only to fail at attempts of squeezing out answers regarding the 360 performance issues.

Holmdahl was deadset on sugar-coating the box, as if holding the number of broken units insignificant. His response to owners reporting to have had more than a couple of problematic consoles:

We re very proud of the box. We think the vast majority of people are having just a great experience. You look at the number of games they are buying, the number of accessories they are buying, the Live attach. They love the box. They continue to buy the box. That said, we take any customer issue very seriously. We continue to look into these things very deeply. You have seen we have made some changes to our customer service policy.


When asked about defect rates affecting the business model, he replied, "I would say we don t have a high defect rate. The vast majority of people are really excited about their product, and that we are targeting profitability for next year."

About warranty policies being changed, Holmdahl continues to avoid faulty hardware being a cause of anything. "There are no systematic issues. The vast majority of the people just love the product, have a great experience with it. When there is an issue, we get on it and address it as quickly as possible," he said.

If that's not enough, he keeps on driving the point that people love their 360.

The overriding thing is that people have the product, they love the product, it continues to sell well. The stuff we talked about with Live has been very successful. The game attach has been very successful. The accessory attach. We are absolutely committed to delivering a high quality experience. When people do have issues, the leadership team works to make sure that those issues are dealt with as pain free as possible. We go out of our way to try to ensure that happens.


That said, he refused to comment about how many defective units there were during launch or how many have been sent back for repairs. Why they're keeping supposedly small failure rate numbers in the dark, we may never know.

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[Momma Bear]

I think they had a high number of crap units come out in the very beginning. I don't want to sound mean or anything but it is Microsoft, they are expected to have issues with anything new they put out. That being said, we can expect any item we buy to have an issue. But they should be honest about the fact that they had problems and did offer to refund people's money who had 1st generation 360's.

People love their 360's I am sure, but if they have to keep repairing them....not so much. Stop sweeping stuff under the carpet be honest and say we were working diligently to take care of the issues that were plauging the box

Hell I could be theri PR person.