Xbox 360 reduced to £129 - Official!!

[QueenB]

Straight from CVG:

"After a week of rumours, Microsoft has officially cut the price of the Xbox 360 in Europe, bringing the hard drive-less Arcade console down to an astounding £129.99. The PS2 isn't much less than that...

From this Friday, September 19, the 60GB Core console will retail for £169.99 (down from £199) and the 120GB Elite will be on shelves for £229.99 (from £259), Microsoft has confirmed.

The reduction follows hot on the heels of similar slashes in North America and Japan.

Microsoft says the price reduction is part of its "ongoing strategy to open up the ultimate in high-definition gaming and entertainment to an even wider audience, with something for everyone." In other words, it wants to sell more consoles to girls.

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"Xbox 360 has now sold over 20 million consoles worldwide and due to its unprecedented success, we are now able to pass on the rewards of that success to the consumer with a new retail pricing from £129.99", said MS UK regional boss Neil Thompson.

"With more games, more entertainment with Xbox LIVE and now even more value, we are looking forward to welcoming more customers into the leading Next Generation console, Xbox 360."

It can't be argued; a £129 price point moves the Xbox 360 into a huge mass-market position that even the £179.99 Wii doesn't have in pricing terms. But will it be enough to win back sales from the PS3 at Christmas?"


Flipping awesome price - 360 for the price of a PSP in some places

[Bex]

Wow, while reading that, and after the PS2 reference, I thought hold on a sec that's the same price as a PSP .

That's an insane price. Makes me want another one lol .

[mutevict1m]

so what are they gaining from dropping the prices this much??

[Bex]

Xmas top spot?

[Malimac]

i finally got one coz of the price drop

[QueenB]

I got one with the first decent price drop they had. This price is awesome if not a little annoying for anyone wanting to sell their used 360's - cheap enough to buy new mostly.