ESRB Restrictions on Live Marketplace Content

[GS News]

Originally Posted by gamingtoday

According to [Only registered users can see links. ], if you’re under 18 years old you won’t be able to download certain demos and trailers from the Xbox Live Marketplace if they’re for a game that has a rating of either M (Mature) or RP (Rating Pending). This is to comply with the ESRB’s Principles and Guidelines for Responsible Advertising Practices, and according to Major Nelson, this is something that all of the online console stores (including the Wii Shop Channel and PlayStation Store) should be adhering to.
This is because demos and trailers are considered advertising, so for the same reason we have to put certain trailers behind age gates here at FileFront, Microsoft has to stop the young folks from accessing this content.
I can see this causing a lot of issues if the ability to graduate your account to an adult account continues to give people problems.

[Momma Bear]

So they just figured this out just now? I thought they would have been on top of it?

[QueenB]

Yup, I wouldve thought this was already going on .