Sega to Sony: Reduce PS3 price to attract more consumers

[GS News]

Originally Posted by qj.net

[Only registered users can see links. ][Only registered users can see links. ]'s PlayStation 3 is [Only registered users can see links. ] which, admittedly, has a rather high price tag. After seeing its capabilities, it seems that everyone within the video game industry has just one request from its maker: [Only registered users can see links. ].

You can now add [Only registered users can see links. ] Corporate Director [Only registered users can see links. ] to that list of petitioners. According to Maeda, Sony needs to substantially cut the price of its game console by the end of the year to stimulate low demand.

The corporate director further explained, "Name brand, price, and software are what count. Since it's getting difficult to make software availability a differentiating factor, superior marketing and pricing strategy will be the key for Sony".

[Only registered users can see links. ]