SCEA and Nielsen sign deal to track PS3 usage

[GS News]

Originally Posted by qj.net

[Only registered users can see links. ][Only registered users can see links. ] Computer Entertainment America just signed a deal with [Only registered users can see links. ] to determine the effectiveness of in-game advertising. Aside from that, [Only registered users can see links. ] also wants the research company to know the usual habits of PlayStation owners while playing video games.

One representative from Nielsen Karen Gyimesi explained that they will accomplish this by tapping into their 12,000-household U.S. National People Meter, which is also being used when determining TV ratings statistics. Gyimesi shared:


We're already in homes across the country measuring TVs. [Only registered users can see links. ]. But now we're going to be able to pinpoint what games they're playing, who in the home is playing that game and how long they're interacting with it.


In exchange for providing Sony with the much-needed numbers, Nielsen will get a share of game network traffic and other data from PlayStation 3 consoles, [Only registered users can see links. ], and the upcoming [Only registered users can see links. ]. Gyimesi also added that when this turns out fine, they will have their sights on both online and mobile gaming next.

Nielsen's interest in video games began last year as it announced GamePlay Metrics. The service will be launched this July and will be used to rank video game statistics.

[Only registered users can see links. ]

[Momma Bear]

Wait, stop the presses...."we know when someone is playing a video game or watching tv" That just doesn't sit well with me, I am disconnecting all my electronics now.

Seriously though, I do feel a bit watched now.